The pop-up store for the skincare brand 30atoms was designed as a compact yet visually striking retail space located in a high-traffic airport environment. The main challenge was to create a strong brand presence within limited square meters while ensuring functionality, visibility, and smooth customer flow.

The concept is inspired by the scientific essence of the brand, whose name refers to the molecular structure of squalane. This idea is translated into a clean, structured aesthetic using stainless steel, transparent elements, and mint-toned plexiglass. The material palette creates a subtle balance between clinical precision and inviting softness, reflecting both the performance-driven nature of the products and their everyday usability.

To enhance engagement, the design incorporates a sparkling, eye-catching countertop and a dedicated mobile testing station that allows flexible interaction with travelers. Storage solutions are carefully integrated to support high turnover and operational efficiency without compromising the minimal visual language.

The result is a distinctive travel retail experience that communicates the brand’s scientific identity while remaining approachable, functional, and memorable within the dynamic airport setting.