We developed the full brand identity, including the logo, typography, illustration, graphic elements, stickers and packaging.

Golf comes with a long history of tradition, etiquette and heritage. Wild Goat brings a different personality to the course. The character, with sunglasses, golf cap and plenty of attitude, became our way of telling that story: a golfer who wants to perform, but is also there to have a good time.

That personality carries into the entire identity. Exaggerated proportions and distorted perspectives turn the golf course into Wild Goat’s own playground, while curves taken from the landscape move across the brand as graphic elements. A loose script logo, clean typography and colours drawn from the course complete an identity that feels connected to golf, without losing its sense of humour.

Wild Goat takes performance seriously, but its language stays fun. The storytelling gives people something to connect with beyond ingredients and functional benefits, creating a supplement brand with its own character, humour and point of view.