At long last, MYKITA has planted a flag in Los Angeles. The Berlin-based eyewear brand has secured a location in leafy Beverly Hills where it has secured a location just off plush Rodeo Drive. The store occupies a ground floor space with two large-sized arched windows which reveal an understated yet welcoming setting created by the brand’s in-house design team in the German capital. Interestingly, the setting sees many of MYKITA‘s signature industrial elements, most notably the so-called MYKITA display wall. But here, it appears in a new form, developed in collaboration with Berlin-based architecture and design practice Gonzalez Haase AAS. Crafted from flowing aluminium surfaces, the seamless display system is realised in matt white powder coating for the main showroom and anodised pure aluminium in the consultation lounge. Individual frames are presented on suspended shelves, while soft illumination shining through the slotted surface lends the structure depth and lightness. The lofty space is sparsely furnished, featuring sleek window displays, displays, counters and tables in contrasting oak, and last but not least, sculptural equivalents in both pristine white and a soft peach hue, which ties in with the decorative ceiling panels. The new MYKITA store carries the full range of optical eyewear and sunglasses. © superfuture