For the past 30 years, Kookaï has been revolutionising the world of fashion and knitwear with models that are creative, colourful, and feminine. Kookaï uses jersey fabric to symbolise instant pleasure, reassuring softness, suppleness that speaks of sensuousness, and French-style seductiveness, in a ‘cool but chic’ style that is known and recognised in more than 35 countries around the world.

The Kookaï woman’s age is unimportant – it is her attitude that defines her. She has a mind of her own and embodies total elegance. Her outfit is only equalled by her boldness, expressing her strong personality. She may have a few flaws, but she turns them to her advantage. She is natural, and has no hang-ups;she is easy-going, and lives life by following her own star. Whatever the situation, she always exudes her trademark French chic.

Kookaï style cannot be separated from jersey fabric – its trademark. Feminine, sensuous, creative and up-to-date, Kookaï knitwear has come to symbolise everyday elegance and French-style – and indeed Parisian-style – chic. All the Kookaï models, but particularly the sweaters, vie with each other in innovative colours, each with shaping and that little detail or finishing that makes all the difference.By adding its own bold, elegant twist to fashion trends, Kookaï constantly creates a new style that is enjoyable and easy to wear.

Photographer: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog