The concept is based on optical illusion and optical art and the starting point was to create something out of the spare display boxes that the glasses come inside of. The solution was to add neon colour inside each box and pile them diagonally so as to create an 3D concertina effect, and to display the glasses inside the boxes. The yellow neon lights complement the look and highlight the Auerbach and Steele brand identity colour. The window is up from 4 to 6 weeks. From the 15th of march 2013.

Designed by Ricardo Feijo