This set of windows at department store John Lewis is a really strong example of how text can can be used with merchandise to create a clear and visually exciting message. By using a range of products to help write each word for the relevant department, for example ‘dine’ for their china and glass department, they add humour and interest to an otherwise very minimalistic display. By keeping the colour palette to mainly black and white they allow the text and products to create the impact. Informing passers by of the departments and products available in John Lewis!

http://loveofvm.blogspot.com/2011/07/john-lewis-spell-it-out.html