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“We have been working with Sony Europe to design the total brand presence for their home entertainment category. This concept aims to give united brand architecture and communications for Sony across all retail touch-points and integrate the TV and home theatre products, to offer a complete Sony experience. The ‘Total Presence’ concept works in a variety of sizes and locations, up to key destination flagship shop-in-shops of 100 sqm.”
“We have also designed a new concept for the Sony Centre on Tottenham Court Road. A key element of the brief was to create a rationalised and effective customer journey across the store. The graphics package communicates the technology on offer, educating the customer and aiding selection. A new palette of finishes enhances product presentation. Merchandising systems have been developed to build increased flexibility and access across the store. A new table system enables customers to more easily interact with the product and promotional ends showcase key offers. A full demo area was built, based on the ‘Golden Space’ concept we had previously developed with Sony, and it acts as an educational showcase for the entire home entertainment category.”
Designed by Dalziel and Pow
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