Form Us With Love for Bolon

May 17th, 2011 by retail design blog

It is not the easiest thing to present flooring materials in an artful way. The Swedish manufacturer Bolon commissioned the Stockholm based design studio Form Us With Love to develop a visual concept for the new collection of weaving vinyl flooring with environmental care – ‘Botanic’.

“Nature photography and handicraft have inspired renderings of flowers, herbs and plants in woven vinyl”, the designers explain.

Photo by Jonas Lindström

Concept design: Form Us With Love
Photography/retouch: Jonas Lindström
Set design: Anton Thorsson
Fashion: Matilda Wendelboe
Hair/make: Stina Borgström

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