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Today NIKE opened a new store in the fashion island lifestyle center in Newport Beach, California – dedicated to women. Located at 363 Newport Center Drive, NIKE Fashion Island is a 6,000-plus square-foot consumer experience store a wash with environmental graphics. It also features an in-store workout studio for group or personal training sessions – the first in a US NIKE retail location.

The studio will also enable consumers to trial training and running footwear and apparel. specialized services, weekly programming and special events are designed to inspire and enable the community of active women in and around Newport Beach.

NIKE Fashion Island consumers will also benefit from a new, unique technology that seamlessly integrates a physical and digital shopping experience. Consumers can purchase product not offered in the store from a nearly endless aisle at nike.com in a single, mobile transaction. Product ordered from nike.com in the store will then be shipped free of charge anywhere in the USA in three to five days. Consumers can also make purchases with tap-to-pay technology in the store and take advantage of apple pay using the new iPhone 6 with touch ID.

Following Fashion Island, NIKE will open a second women’s-only door in China in Shanghai’s IAPM mall on November 29. These stores are part of the brand’s larger retail strategy to serve women. For consumers in the Southern California community, there will be another new retail location on November 26 with the opening of NIKE Running Pasadena.

http://www.designboom.com/design/nike-experience-store-now-in-newport-beach-california-11-20-2014/

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