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Itsu store in Rio de Janeiro was an interesting challenge: we needed to develop a project and quick work to meet the demands and deadlines of the mall, but at the same time, dialogue with the young and urban brand that Itsu represents.

On our first visit the mall building the structure of space soon caught our attention, leading us to the design of a “showcase wall” that keeps visible the structure of concrete blocks of the mall while creating modular niches with the same material.

The gray palette combined with the light pink of the hydraulic tile highlighted the pieces of wood Itsu that, with the vegetation and lighting, creates a fresh and contemporary environment for the store.

Architects: Terra e Tuma Arquitetos Associados
Lead Architect: Danilo Terra, Pedro Tuma, Fernanda Sakano, Juliana Terra, Bárbara Fernandes
Photographs: Pedro Kok


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