Commerce Design Award: L’ANTICHAMBRE

June 8th, 2011 by retail design blog

Architect: Michel Penneman & Olivier Hannaert
Merchant: Anne Pascale Mathy-Devalck
Type: atelier and creation of perfumes
Address: place Brugmann 13 – Brussels
District: Ixelles

Creator Anne-Pascale Mathy-Devalck develops made-to-measure cosmetics in a traditional manner. The story of L’Antichambre started in 2003 when a friend gave her old perfume recipes and Anne-Pascale consequently followed a formation in Grasse, the capital of fragrances in France.
The concept of her lab/boutique unites ‘tradition’ and ‘modernity’. The use of classical colours (blue and gold) and materials (wooden floors, copper textile by Luc Druez) contrasts with the minimalistic cases in aluminium, the use of LED lighting and the ‘private’ area behind a ‘virtuele’ fragrance cloud that symbolizes the perishableness of perfume.

The Commerce Design Award has been launched in Montreal (Canada) in 1995 in order to stimulate local merchants to invest in the furnishing of their commercial spaces with the assistance of a qualified professional. The initiative spread immediately to cities all over the world (Saint-Etienne, Marseille, Lyon, Nantes, Luxemburg, Eindhoven, …) among which our own capital that celebrates this year the second edition of the Commerce Design Brussels competition, coordinated by Pro Materia and Design September (with the support of the City of Montreal, Brussels Capital Region, Atrium, Brussels Louise and institutional and private partners).

Organisation :
Pro Materia asbl & Design September
Lise Coirier, director Pro Materia –
Jean de Gheldere, director Design September –
For more info :
Jasmijn Verlinden – project coordinator :
+32 2 768 25 10

Replay flagship store, Beijing
Replay has opened a flagship store in Beijing, marking the brand’s first ste...
Sevil shop by Yaman Kurt Interior Design & CEVIZOGLU MAGAZACILIK, Turkey
Sevil shop by Yaman Kurt Interior Design & CEVIZOGLU MAGAZACILIK, Turkey
FEIT store, New York City
The label, known for its neo-luxe shoe designs crafted with sustainable tech...
Spark Store by Spaceworks, Auckland - New Zealand
We have completed the design and fit out of the first two, new-look Spark st...

Leave a Reply