DINN! has been engaged to create a new concept design innovation which improves the retail branches formats of Cariparma Crédit Agricole, one of the leading banks in Europe. The challenge was to create a new branch concept that had to become a real competitive and branding tool able to communicate a strong impact and a sense of change; complete the implementation of a new service model to get more leeds and to delight existing customers; create a warm, simple and relational customer experience; define a unique brand style to differentiate Cariparma Crédit Agricole from competitors; be flexible and modular in order to be applied in different locations and formats and to be coherent with costing budget goals.
The project which has started in November 2013, has had important milestones that have culminated in the opening of two agencies placed in Milan (Via Turati no 40 and Via Crema no 1). A national wide rollout program continues and the older branches are to be upgraded to the new format.
DINN! and Cariparma Crédit Agricole wanted to dramatically change the retail banking in order to be more customer-centric, by planning a warmer and cozier environment. The “My House Bank” concept reinvents the banking experience through the innovative design and the leading-edge digital technologies, aiming to create a retail environment like no other. The most innovative aspect of this project is the reversion of the traditional banking customer service model. Indeed, the space is 100% available for customers, in order to allow them to choose the service they want.
The new design solutions, such as the lowering of the ceiling, the captivating walls and the constant use of the wood, have created a contemporary and familiar setting. The lighting system has been designed to create different environments. For example, there is a broad light spectrum in the central areas to accommodate the coming of the customer, while in the perimetral area the light is weaker, in order to create a touch of privacy of typical domestic setting. These changes aim to build a relationship between Cariparma and its customers, by creating a familiar and relaxed atmosphere, indeed the consultants , as real hosts, take care of the customers.
Designed by DINN!
Team of the project:
Concept supervisor: Massimo Fabbro
Design Director: Elena Prontera
Senior Designer: Claudio Viscardi, Sara Rimini
Graphic Designer: Paolo Zaami
Project Engineer: Matteo Lugli
Photography by Dario Garofalo