Bell by Burdfifilek, Toronto (A.R.E Awards)

June 29th, 2011 by retail design blog

A.R.E Awards – Hardline Specialty Store up to 3,000 sq. ft. – Outstanding Merit

Bell, Toronto

Rejuvenating the retail environment of one of Canada’s largest telecommunications service providers, designers created a store that reflects the approachable, clean line of the company brand. An oversized backlit Bell logo along the length of the store provides an instant visual connection to the brand. The entire space is warm with a color palette of blue, white, gray and black. Behind the cash desk, a collage of floating white cubes and smiling faces adds to the warmth. Crisp, white Corian display surfaces allow for typically black and silver products to pop. Fixtures are flexible to change with the new products, and touch-screen monitors with product information beside products encourages an interactive environment.

Design Burdfifilek, Toronto, ON, Canada


The Association for Retail Environments (A.R.E.) is a Hollywood, Fla.-based non-profit trade association representing the retail environments industry. Our 600 member companies include store fixture suppliers, retail design firms, suppliers of visual merchandising products, and suppliers of materials and equipment for the retail environments industry. Member capabilities include importing, exporting, consolidating, installing, project management, engineering, design, and more. A.R.E. Mission: Advance the industry and the success of our member companies.
Las Vegas (March 29, 2011)—The 57 awards presented by the Association for Retail Environments at a ceremony in the Venetian honor the creators of retail theater worldwide.

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