holpe+ by rkd retail/iQ, Shenzhen (A.R.E Awards)

July 7th, 2011 by retail design blog

A.R.E Awards – Hardline Specialty Store up to 3,000 sq. ft. – Outstanding Merit

holpe+ Shenzhen, China

Judges loved the simplicity of this retail environment that used materials and space to create an upscale impression focused on the brand and marketing for the mobile communications retailer. Targeting two key customer groups, fashion and business, designers created a relaxing, informative and welcoming space to contrast with the cutting-edge merchandise and services. Designers created focal points in its sculptural cellular wall and its “runway” fixtures that provided open-sell solutions in a way that was user-friendly and interactive to consumers. New signature colors, branding, and graphics incorporate a neutral pattern to create a serene space, allowing the merchandise to stand out.

Design rkd retail/iQ, Bangkok, Thailand









The Association for Retail Environments (A.R.E.) is a Hollywood, Fla.-based non-profit trade association representing the retail environments industry. Our 600 member companies include store fixture suppliers, retail design firms, suppliers of visual merchandising products, and suppliers of materials and equipment for the retail environments industry. Member capabilities include importing, exporting, consolidating, installing, project management, engineering, design, and more. A.R.E. Mission: Advance the industry and the success of our member companies.
Las Vegas (March 29, 2011)—The 57 awards presented by the Association for Retail Environments at a ceremony in the Venetian honor the creators of retail theater worldwide.

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