Tokioka, one of a traditional secondhand luxury products shop, which in business for over 60 years. This project is for their new branch store, located in Osaka’s famous downtown area “Shinsaibashi”, full with people at all times in all ages around 20th to 60th. For the design, the client requested “Luxury but not dignity, casually accent is needed for everyone can easily to stopped by the store”.

Based on their request, key point in design is a person who dressed down a luxury bag or watch, like she wears white T-shirt and jeans, carries luxury bag. Based on that key, display racks are casually decorated by denim material. This rack become a feature rack as give a casually image to the store, not only keeps low cost for other materials but also easy to use this design for future “Tokioka” shops. For the ceiling, big “scrunchy” denim materials beautifully covered around the down lights.

Designed by Hajime Yoshimoto / VOIGER
Photography by Seiryo Yamada