ENVIE is a beauty brand concept built around desire, attraction, and self-expression. The idea is inspired by the dual meaning of the French word envie — “desire” and, in certain contexts, “envy. ”The visual identity reflects this emotion through deep chocolate tones, bronze accents, expressive typography, and a balance between minimalism and sensuality. The core idea of the project is THE SHAPE OF DESIRE — transforming cosmetics from a simple product into an emotional object that feels desirable, tactile, and worth possessing.