F&F fashion store by Four IV, Prague

August 31st, 2011 by retail design blog

As in house fashion brand that has been in TESCO superstores for 10 years F&F has been successful at delivering fast fashion to a wide audience. In 2010 decided to open their first stand alone store in Prague. Our role was to create a volume driven, fashionable shopping environment that would establish the F&F brand as a credible fashion destination. The store opened in September 2010 and has far exceeded the trading expectations and a roll out is planned.

Designed by Four IV


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