Havaianas store by Isay Weinfeld, São Paulo

October 3rd, 2011 by retail design blog

Havaianas Sandals, created in 1962, drew their inspiration from the “zori”, traditional Japanese slippers made of rice straw. A product of extremely low cost, for many years they were just rubber flip-flops, a long way from the fashion icon they are today.

To design a store at one of the world’s most expensive addresses (Rua Oscar Freire, in São Paulo) to sell products that cost from € 2.30 to € 10.00 – and not more than that – was, at one time, the excitement and the joy of the work.

This is Havaianas’ first store in Brazil. Our greatest challenge was to cast onto the architecture the climate the brand inspires: freshness, casualness, comfort, ease, well-being, Brazilianness.

The shop has a very informal atmosphere and the outcome is nearly a square – a space fully opened onto the street, practically an extension of the sidewalk, without doors or window displays, with lush greenery and intense natural lighting, only covered by a metal grid alternating glass/wooden closures and openings for ventilation and irrigation.

The building develops in descending levels. At street level, just a small lounge area, a mezzanine overlooking the whole store; the store per se, one level below, occupies an ample clear span featuring double-height ceilings, marked by independent elements: a street market stand reminds of the origin of the sandals, initially sold at the city’s free markets; a container displays the ” export” models, so far unseen in Brazil; a transparent cylinder features the so-called “new products” (bags, socks, towels, etc.); and a high-tech cube tells the story of Havaianas.

Amidst all that, a lowered area for customization services and featuring displays for the children’s product line. At the back of the store, on a half-raised level, there is a small garden for exclusive use by staff; the underground houses offices and storage areas.

Designed by Isay Weinfeld

Photosgraphy by Nelson Kon





http://www.archdaily.com/33691/havaianas-store-isay-weinfeld/

Marc Jacobs flagship store by Jaklitsch / Gardner Architects, Tokyo
The project is a new flagship retail building located in Tokyo’s Aoyama shop...
Eyescream branding & interior by m Barcelona
This project was developed from the very beginning (even from within the pro...
Némeau Seafood Shop by Jean de Lessard, Québec City - Canada
Jean de Lessard wraps Némeau Seafood Shop in Quebec City with glass prisms
Diesel flagship store, New York City
At the far end of the store, a wine cellar-inspired section presents Diesel’...

Leave a Reply

Your email address will not be published. Required fields are marked *