Precinct 5 concept store by Kuub, Amsterdam

October 11th, 2011 by retail design blog

Precinct 5 by Kuub Amsterdam Precinct 5 concept store by Kuub, Amsterdam

Malvin Wix, a DJ turned retailer, has always dreamed of running a shop, one that features a range of original merchandise that lies close to his heart. He proves to be a man with very good taste with Precinct 5, the realisation of this dream. It stocks a selection of quality streetwear and unisex collections from big labels like Head Porter and Bedwin and the Heartbreakers down to the artisanial, many of which have previously been unavailable in Amsterdam. ‘Today’s leading stores select items for their customers. They know exactly what today’s savvy shoppers want: the best jeans, the best cd’s, the most innovative collabs. Anything cool!’ he says.

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The front section of the store used to be a police station [hence the store name], but it was the back section that Wix fell in love with. Its high ceiling and utilitarian elements provided the perfect canvas for the stylish, minimalist interior Kuub Architects helped him create. They designed sleek modular shelves made of steel and wood paneling.

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These dramatic structures become a defining feature along with the stripped back stairs. The shelves can be disassembled and moved around, opening up the possibility of endless configurations. The interior is a result of a strong concept, reflecting the quality items Wix handpicks, carried through consistently in an inventive way.

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http://www.b3designers.co.uk/blog/tag/precinct-5/

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