Jinnam Agricultural Corporation branding by ContentFormContext

November 17th, 2016 by retail design blog

Located in Munkyung-Si, South Korea, Jinnam Agricultural Corporation is a company producing fermented food, such as soybean paste and chili paste. Established in 1915 by Bong Seon Lee, Jinnam has been sincerely made their product with fresh ingredients harvested from their village.

Inspired by the scenery of Munkyung, we drew imaginary village where people are working at farms to make high quality products. The village was drawn based on two Korean letters, “Jin” and “Nam”. We wanted to develop 3 versions of the village.

1. A detailed illustration for the paper cover of the container. 2. A simplified version of the illustration for the label design of the container. 3. A visual identity of Jinnam which delivers our concept.

We expect people to experience Jinnam brand story when they are opening the packaging. From a logo on the box to an illustration on the cover, people would feel they are slowly getting closer to Jinnam Village.

Design: ContentFormContext


CALENDARS! Oberhaeuser.info Calendar
The oberhaeuser.info calendar 2013 comes in english in two color variations....
DL&Co Soleil Collection branding by Yeva Babayan
A collection of candles designed for DL&Co inspired by nature and the Ma...
New Look windows, Jakarta
New Look windows, Jakarta
Mostsvettorg Branding by Fiodor Aleksson
Mostsvettorg is a developed chain of 71 flower shops in Moscow.

2 thoughts on “Jinnam Agricultural Corporation branding by ContentFormContext

  1. Perfect packing… it looks very safety. Good.

  2. Glen says:

    Thumbs up for this. Very neat Stuff.

Leave a Reply

Your email address will not be published. Required fields are marked *