Beautiful People shop by Wonderwall, Tokyo
November 14th, 2011 by retail design blog
This is the first shop for the popular fashion brand “beautiful people”. The interior reflects the brand image, often incorporating contradictory ideas such as essential and superficial, constraint and freedom, or humorous and serious. Upon entering the shop, one sees a pure white forest made up of 10,000 artificial flowers made up of 9 different floral species covering an entire wall. It emits a tranquil force and strange sense of balance, while projecting both beauty and an opposing feeling of sorrow and sadness at the same time.
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