Beautiful People shop by Wonderwall, Tokyo

November 14th, 2011 by retail design blog

This is the first shop for the popular fashion brand “beautiful people”. The interior reflects the brand image, often incorporating contradictory ideas such as essential and superficial, constraint and freedom, or humorous and serious. Upon entering the shop, one sees a pure white forest made up of 10,000 artificial flowers made up of 9 different floral species covering an entire wall. It emits a tranquil force and strange sense of balance, while projecting both beauty and an opposing feeling of sorrow and sadness at the same time.

Photography:Kozo Takayama




















http://wonder-wall.com/

Stella McCartney store, Las Vegas
Stella McCartney opened a new store at CityCenter Las Vegas, in December las...
Earl’s Gourmet Grub by FreelandBuck, Los Angeles
FreelandBuck projected Earl’s Gourmet Grub, an artisanal deli and gourmet ma...
IRO, Venice – California
The space incorporates elements of exposed brick painted white, marble impor...
Prökuls Bakery by Ramūnas Manikas, Klaipėda - Lithuania
Bakery „Prökuls“ (german for „Priekulė“) fosters long-lasting German traditi...

One thought on “Beautiful People shop by Wonderwall, Tokyo

  1. I adore the wall! Beautiful white flowers- poetry!

Leave a Reply