Beautiful People shop by Wonderwall, Tokyo

November 14th, 2011 by retail design blog

This is the first shop for the popular fashion brand “beautiful people”. The interior reflects the brand image, often incorporating contradictory ideas such as essential and superficial, constraint and freedom, or humorous and serious. Upon entering the shop, one sees a pure white forest made up of 10,000 artificial flowers made up of 9 different floral species covering an entire wall. It emits a tranquil force and strange sense of balance, while projecting both beauty and an opposing feeling of sorrow and sadness at the same time.

Photography:Kozo Takayama




















http://wonder-wall.com/

Max Mara flagship store by Duccio Grassi Architects, Hong Kong
The 450-sq-m shop on a main shopping street in Hong Kong was intended to be ...
Nike SB Winter Competition Kit 2014
When the big moment arrives, an athlete cannot afford to lose focus for a se...
Mond jewelry boutique by HJL Studio, Seoul - Korea
Mond jewelry boutique by HJL Studio, Seoul - Korea
BMW lifestyle store by Plajer & Franz Studio, Munich - Germany
The idea for this retail space for BMW was to bring a warm touch of lifestyl...

One thought on “Beautiful People shop by Wonderwall, Tokyo

  1. I adore the wall! Beautiful white flowers- poetry!

Leave a Reply