Runway store by CLS Architetti, Ho Chi Minh City – Vietnam

November 18th, 2011 by retail design blog

Runway store CLS Architetti Ho Chi Minh City Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

The concept of contrasts and opposites has been the core of the project for the atmospheres, the space and the materials. The space is like an ice cove where people can experience a path, which is a metaphor of life and rebirth. The ice cove has been built through the construction of a 3D digital model where the space is generated by subtraction, and the walls are built as 298 following sections, each of them with a different morphology.

Runway store CLS Architetti Ho Chi Minh City 02 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

On the path within the ice cove, the Cocoon will be discovered: metaphor of the place of the renaissance, pulsating heart of the project. It is fully gladded by 12,899 mirrored polished stainless steel scales. Like, mermaid scales, synonymous for sensuality and femininity. The inside of the Cocoon is warm, cosy, smooth with its dome fully covered by 8,948 plaster roses and accommodates the VIP room: an exclusive, unique room!

Runway store CLS Architetti Ho Chi Minh City 03 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Another inspiration was the old and contemporary Vietnam. In order to put them together, the designing team combined traditional stone table and seats, versus the big crystal and stainless steel diamond. Iron display tables versus light, white lacquered display tables, with the shelves and hanging bars floating in the space.

Designed by CLS Architetti

Runway store CLS Architetti Ho Chi Minh City 04 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 05 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 06 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 07 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 08 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 09 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 10 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 11 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 12 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 13 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 14 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 15 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 16 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 17 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

Runway store CLS Architetti Ho Chi Minh City 18 Runway store by CLS Architetti, Ho Chi Minh City   Vietnam

http://www.runway.vn/

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