Runway store by CLS Architetti, Ho Chi Minh City – Vietnam

November 18th, 2011 by retail design blog

The concept of contrasts and opposites has been the core of the project for the atmospheres, the space and the materials. The space is like an ice cove where people can experience a path, which is a metaphor of life and rebirth. The ice cove has been built through the construction of a 3D digital model where the space is generated by subtraction, and the walls are built as 298 following sections, each of them with a different morphology.

On the path within the ice cove, the Cocoon will be discovered: metaphor of the place of the renaissance, pulsating heart of the project. It is fully gladded by 12,899 mirrored polished stainless steel scales. Like, mermaid scales, synonymous for sensuality and femininity. The inside of the Cocoon is warm, cosy, smooth with its dome fully covered by 8,948 plaster roses and accommodates the VIP room: an exclusive, unique room!

Another inspiration was the old and contemporary Vietnam. In order to put them together, the designing team combined traditional stone table and seats, versus the big crystal and stainless steel diamond. Iron display tables versus light, white lacquered display tables, with the shelves and hanging bars floating in the space.

Designed by CLS Architetti

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