Gazelli Cosmetics – Azerbaijan packaging

January 29th, 2012 by retail design blog

“Using her scientific knowledge in the fields of genetics and prevention, Dr. Hamzayeva decided to develop beauty products from the magnificent natural resources found in her home country of Azerbaijan. From the earth itself, she created a brand she called Gazelli, a leading beauty group, in Azerbaijan and neighbouring countries.

“Because we believe that beauty comes first from within, and because we love the cultural heritage of our country, we decided to craft the name of our brand from the word ‘Ghazel’. Ghazel is a form of lyrical poetry that praises beauty, youth and love. These short poems speak of the untouchable, mysterious beauty of women, whose silk dresses and strands of rubies haunt the days and nights of men enraptured by love. We illustrated our packaging with drawings conjuring up local tapestry and fabric patterns with scenes of rural life. We wish it to be an extension of hospitality in our poetic land of beauty.”

Designed by Gazelli Cosmetics

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