At Aberdeen opened House of Fraser his first virtual store. At 140m² retail space over 1,000 labels are offered – via iPad. The so-called “Buy & Collect” – Stores will serve as an order and pick-up platform. IPad via computer and customers can learn about the collections and order. Orders are delivered the next day either to the customer, or he can pick up the merchandise in the store.
This gives the customer at smaller locations such as Aberdeen access to over 1,000 labels. In addition, consultants are available, there is a coffee bar and Fittingroom in which the customer can try on the goods before he takes them home. If the parts do not fit, the purchase price will be refunded immediately.