El Palacio de Hierro Interlomas by PDT International, Huixquilucan – Mexico

March 26th, 2012 by retail design blog

A.R.E. Awards – Department Store – Grand Prize

El Palacio de Hierro Interlomas PDT International El Palacio de Hierro Interlomas by PDT International, Huixquilucan   Mexico

With a different experience in each department yet all united under one concept of luxury design, this 333,000-square-foot department store embodies the marketing theme, “Discover how many worlds fit in one Palace.” From decoration to colors, from light to sound, and from props to merchandise, each department is a different shopping experience.

El Palacio de Hierro Interlomas PDT International 02 El Palacio de Hierro Interlomas by PDT International, Huixquilucan   Mexico

Customers move through merchandise without a central corridor, and printed elements were replaced by a 2,100-square-foot screen in the façade; 114 more screens throughout the store add energy in an unobtrusive way. The entire store was designed from the visual merchandising point of view, creating early project focal points and developing the work and design around the, such as stitched wood trees, and welcoming sports mannequins.

Designed by PDT International

El Palacio de Hierro Interlomas PDT International 03 El Palacio de Hierro Interlomas by PDT International, Huixquilucan   Mexico

El Palacio de Hierro Interlomas PDT International 04 El Palacio de Hierro Interlomas by PDT International, Huixquilucan   Mexico

El Palacio de Hierro Interlomas PDT International 05 El Palacio de Hierro Interlomas by PDT International, Huixquilucan   Mexico

El Palacio de Hierro Interlomas PDT International 06 El Palacio de Hierro Interlomas by PDT International, Huixquilucan   Mexico

El Palacio de Hierro Interlomas PDT International 07 El Palacio de Hierro Interlomas by PDT International, Huixquilucan   Mexico

El Palacio de Hierro Interlomas PDT International 08 El Palacio de Hierro Interlomas by PDT International, Huixquilucan   Mexico

are graphic El Palacio de Hierro Interlomas by PDT International, Huixquilucan   Mexico

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