And A shop by Moment Design, Yokohama

April 19th, 2012 by retail design blog

A clothing store in Yokohama, Japan, ‘creates a rhythm for shopping.’ And A is located within a shopping mall and is divided into two sections: the white entranceway and a darker section at the rear. According to designers Hisaaki Hirawata and Tomohiro Watabe of Tokyo-based firm MOMENT, this colour division entices visitors to enter the space, then draws their attention further inside.

‘We are interested in the power of white, which has no individuality,’ they say. ‘We additionally did not construct any interruptions around the façade and keep the entrance as wide as possible so customers feel no hesitation to enter the shop.’ Once inside, visitors travel deeper into the space that’s divided by red lines. The darkest section of the store encourages a more relaxed, slower pace of shopping.







http://www.frameweb.com/news/and-a-yokohama-shop

Dude Cigar Bar by Studiomake, Bangkok
Dude Cigar Bar is located on Sukhumvit Road, in the heart of Bangkok. The re...
Nike+ Fuelstation by Nike, London Boxpark
This week Nike presented its vision of 'future retail' by opening the first ...
Superdry flagship store, London
Working closely with Supergroup and designers SKK, PNLD recently completed t...
Kid’s Cavern children’s store by Callison, Macau
A candy chandelier spins, a display table twirls, and an airplane circles. A...

Leave a Reply

Your email address will not be published. Required fields are marked *