The Viktor&Rolf’s Spicebomb Point of Sale launch campaign was designed to follow the originality and masculinity of the actual grenade-shaped product and visual. The idea was to create a high-impact art installation that would be consistent with the luxurious, playful surrealism typical of the brand DNA.
In a masculine universe of brushed metal, the Explosion Walls are composed of hundreds of packaging arranged in a tromp-l’oeil installation, giving the impression of a direct connection between the exploded pack shot and the boxes’ deflagration. The effect is absolutely eye-catching, masculine, graphic and sharp, also thanks to the powerful backlight that dramatizes the different installations.
Luxury and playful surrealism are also translated in the Stocker Unit through three twisted elements. The central part of the furniture is designed as a huge, figurative, exploded aluminum packaging that contains the products. Elegance, originality, masculinity and twisted luxury rules are the key elements of this POS explosive campaign.
Explosion Walls & Stocker unit design: Tommaso Nicolao.
Tommaso Nicolao is an italian creative director and designer based in Paris. Since 1999, Tommaso has developed a creative collaboration with many different brands and retailers in the luxury and cosmetic industries. Recent and past projects includes branding, packaging, advertising and point of sale design for Viktor&Rolf, Armani, Helena Rubinstein, Givenchy, Hennessy, and many others.