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The new Luxbag Helsinki boutique specializes in luxury accessories, clothing and shoes for women.


The store design invites memories the Finnish wilderness to Helsinki’s Esplanade shopping district. The 105m2 gallery-like is composed of white walls like fresh snow, a black glass trimmed desk like the night sea and ash and copper clothing racks reminiscent of autumn trees. Colours were kept muted and neutral so that the collection will shape and reinvent the identity of the space with changing fashion trends and seasons. The project was developed in a close collaboration between the Pouttu family, owner of Luxbag and Pure Design’s Principal, Mr. Esa Vesmanen, so that the interior architecture combines the quiet confidence and elegant minimal style of Pure Design with the luxurious philosophy of Luxbag. The strong brandlist of Luxbag Helsinki consists an unique mix of iconic and cutting-edge high fashion labels like Céline, Balenciaga, Givenchy, Lanvin, Fendi, Loewe and Valextra.

Design: Pure Design / Esa Vesmanen
Photography: Ahti Kaukoniemi

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