After launching a rather stunning pop-up store at last month’s Salone del Mobile a pre-taster, Swedish fashion brand COS opens a permanent foothold in downtown Milan. The store measures a spacious 400 sqm. spread over three floors, and is the first of a series of store openings in major cities across Italy. The shop interior is similar to other COS stores, featuring minimal design in a light colour scheme that’s typically Scandinavian. The new store carries the brand’s complete men’s + women’s apparel, accessories and shoe collections.