Conveniently located around the corner from the Kremlin, we can easily see Vladimir Putin and his entourage of hulky bodyguards drop by for a private shoe fitting during lunch break. We’re talking Russian online retailer Original Shoes’ first brick and mortar store and showroom in downtown Moscow. Designed by young and emerging architect Michael Gurevich, the retail space measures a compact 35 sqm. and is modeled after the apartment of a true English dandy.
Gurevich cooked up a contemporary interior with a modest classic twist, mixing dark wood with vintage wallpaper and even a faux stone wall, and offset by a crisp white wall. Carefully selected props, such as a men’s reading chair, suitcases and photos of cobblers in action, not only give it a proper masculine finish but also provide shoppers a homey feel that makes them want to return to original shoes for another purchase.
The store carries shoes, bags and accessories by various brands, such as Loake, Jeffery West, Sandqvist, Ally Capellino and Billykirk, in addition to an exclusive made-to-measure shoe service by Vittorio Spernanzioni.