Bread & Butter Berlin 2012 Summer – LEE COOPER by Mynt

July 26th, 2012 by retail design blog

Europe’s oldest denim brand celebrated it’s East End roots with a traditional London pub as the backdrop to launch their latest collection. Reclaimed feature furniture pieces & authentic props created a welcoming environment whilst reflecting heritage, history & confidently built the brand story – fancy a pint & a game of darts?

Designed by Mynt

Lee Cooper is Europe’s oldest jeans brand, being founded in London’s East End in 1908 by Morris Cooper. The brand is now sold in over 90 countries worldwide with a turnover of over €300m, marketing and product creative direction is driven from their traditional home of the East End of London.

























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