Louis Vuitton Fifth Avenue visual merchandising, New York

August 27th, 2012 by retail design blog

It doesn’t matter if you’re a famously reclusive Japanese artist who hasn’t visited the United States in over three decades. When Louis Vuitton paints its Fifth Avenue building in polka-dots to honor your work, you come out to celebrate. That’s the takeaway from yesterday afternoon, when Japanese artist Yayoi Kusama greeted fans and press in front of Louis Vuitton’s 57th Street flagship, which is now covered in spots thanks to her collaboration with the brand.

Kusama is known for her groundbreaking pop-art career; her work was shown alongside Andy Warhol’s in the ’60s. Tomorrow, the Whitney museum launches a retrospective of her career, but for a quick teaser, all you need to do is walk down Fifth Avenue. In addition to the dotty facade, Louis Vuitton has installed windows dedicated to some of her major themes. They’re utterly devoid of merchandise—artistic purity and all—but inside, shoppers will find a collection of dresses, shoes, and accessories, most of them covered in spots.









http://ny.racked.com/archives/2012/07/11/louis_vuittons_newest_collection_has_fifth_avenue_seeing_spots.php

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