Frivole Prestige perfumery by Theza Architects, Wrocław – Poland

August 28th, 2012 by retail design blog

Theza: to create a space associated esthetically with the other Frivol network shops, generating a unique character interior. To form a soft space in perception, not overwhelming its scale. Frivole Prestige Fragrances is located in the center of the Wrocław, in the recently opened skyscraper -Sky Tower. The project is a flagship salon of the Frivol perfumery network, which is based mainly on the outlet sales.

The decor stores Frivol network consists of white – black color scheme, complemented by the leading color and structure of the inspired by polygons. Therefore it become that the guideline for the interior is to use mono color and to develop polygonal structures. The new leading tone got the color structure of brushed gold.

Due to the visual availability, the interior is divided into two zones : white – high, located in the depths and black- low located along the passage. Zones are compatible with the products range and type of sales.

The theme of the perfume is gold polygonal structure – apparent throughout the whole interior. The block is two sided – golden from the outside; white from the inside. The interior of the shell, hides a beauty salon (manicure, massage, waiting room) and back office. In the cosmetic structure part it is a self-supporting three-dimensional structure attached only to the floor and partly to the wall. Due to a parametric perforation, coating becomes semi-transparent – partly passing sight into the interior of the structure.

The sales floor space is divided into zones assuming flexibility of arrangements. Important places- cash counters, makeup area, thematic zones are highlighted by hanging / admitted coffers filled with gold material. Despite the scale of the shop and the building in which it is located, the resulting space is characterized by moodiness, giving the opportunity to get away from everyday life. Golden structure turned out to be sufficiently distinctive to become characteristic not only of the designed interior, but for the whole of Sky Tower center.

Architects: Theza architects
Location: Sky Tower, Wroclaw, Poland
Function: Fragrance / Cosmetic Treatments
Design team: Ludwik Kaizerbrecht, Bartlomiej Zaboj
Photographs: Ludwik Kaizerbrecht, Bartlomiej Zaboj
Project area: 240 m2
































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