ESPECIA store by Plasma, Medellín – Colombia

September 9th, 2012 by retail design blog

ESPECIA is a brand targeted at romantic, thoughtful, feminine, sophisticated, confident, fashion savvy, natural, elegant, bold and audacious women. ESPECIA’s women have good taste, are sensual, are permanent travelers, and are always aware and observants of the world.

Our product is a mixture of textures, fibers and carefully selected fabrics that are pleasing to the touch and comfortable to use. Many of the clothes contain elaborated and handcrafted detalis, and are also versatile and functional. The color charts highlight the femininity and delicacy of our clients. The number of ítems per reference is limited, always seeking for exclusivity. Our customers can put up their complete look with our delicate selection of fittings and accessories offered by the brand.

ESPECIA stores try to reflect in every corner these features that make the brand a benchmark. It is a place that surprises and gets discovered as it is accessed. Each space has some detail that enchants: from the natural spice garden in the front window to the central exhibitors that resemble plants coming out of the ground and end up in glass, stones or nature..

The fragrances are always present. Warm and dimmed lights intensifies or decreases depending on the intention of the exhibition. The materials used practically in its natural state, with cuts and basic treatment reflect the textures, fibers and garments used in our products. The romantic and fresh music selection accompanies the entire shopping experience.

Credits:
Design: Plasma
Concept: Plasma + Laura Palacio
Project director: Carlos Garcia
Designers: Laura Palacio, Alexandra Sanchez, David Patino, Juan E. Ballesteros, Javier Gomez
Production: Clara Cuartas (Plasma) + Andres Moore (NODO) + Contacto Arquiectura
Client: ESPECIA












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