SPORTSWEAR STORES! Reebok Fit Hub store by Trinity Building+Construction, New York

October 30th, 2012 by retail design blog

Trinity Building+Construction Management Corp. recently completed the 2,000 square foot Reebok Fit Hub store, prominently located on 5th Avenue in New York City (420 5th Avenue). This retail store is a promotional partnership between Reebok and the Cross Fit Gym, located directly below the space. Reebok is at the forefront of the Cross Fit craze and this pilot store is slated to be the first of numerous U.S. locations for them. Preconstruction included extensive research and the creation of a mock-up of the unit at Reebok’s corporate offices to carefully coordinate the necessary Cross Fit equipment and store design.

The Reebok Fit Hub, one of Reebok’s larger retail units, features a two story storefront designed to showcase Reebok graphics. Construction included new mechanical equipment, rubber gym flooring, millwork fixtures, and cutting a hole into the deck on the second floor to effectively display Reebok signage. Trinity partnered with Gensler Architects to complete the Fit Hub on an accelerated six-week schedule. The team rallied to complete the fast track project resulting in a timely turnover and a very satisfied client.

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