The packaging is a designed to be a sculptural, beautiful and functional. By using the packaging, the packaging shapes into a different forms. The shapes geometrical shapes live through the product and creates a whole new consumer experience.
Jury’s comments: “This entry has huge business potential. It can be used for all kinds of product families, and can replace very big volumes of non-recyclable materials. The use of material is thoughtful, and the functionality and aesthetics of the texture make sense. Not revolutionary, but simple, OneEighty stands out as a production-ready design with extremely wide range of possible end use applications.”
Designed by Nikolo Kerimov with Juho Kruskopf & Arttu Kuisma