The challenge of this project was the need to totally re-dress the hosting location in order to transform it into an elegant, high class and welcoming space that satisfied the client’s requirements. The concept of the red carpet, centre piece for any stylish celebration ceremony, was revisited and modified to become the focal point for the exhibition design project conceived for the Audi Regional Business Meeting.
A totally red entrance welcomes visitors, while the lounge and relaxation spaces recreate the mood of a museum, using white and warm grey colours, and integrate the hosting architecture. Cars were displayed under mechanically motorized boxes which were revealed or hidden according to the congress programme. A well defined and separate area hosted the auditorium space, where the business meeting and conference took place.
Designed by POINT studio