Audi showroom by POINT studio, Milan

December 25th, 2012 by retail design blog

The challenge of this project was the need to totally re-dress the hosting location in order to transform it into an elegant, high class and welcoming space that satisfied the client’s requirements. The concept of the red carpet, centre piece for any stylish celebration ceremony, was revisited and modified to become the focal point for the exhibition design project conceived for the Audi Regional Business Meeting.

A totally red entrance welcomes visitors, while the lounge and relaxation spaces recreate the mood of a museum, using white and warm grey colours, and integrate the hosting architecture. Cars were displayed under mechanically motorized boxes which were revealed or hidden according to the congress programme. A well defined and separate area hosted the auditorium space, where the business meeting and conference took place.

Designed by POINT studio















http://www.getthepoint.it

Gas store, Ludhiana - India
Italy-based denim brand 'Gas' is targeting a revenue of Rs 15 crore from Ind...
Herno stores, Seoul, Tokyo
Following its first flagship store opening in Milan last year, Italian luxur...
Florense Furniture Store by Albus, São Paulo - Brazil
In the new store of the international furniture maker Florense, located in S...
Optik Külling by Heikaus, St. Gallen - Switzerland
The store design takes up the rounded shape of the glasses that is reflected...

Leave a Reply

Your email address will not be published. Required fields are marked *