Ripley store by DAW, Santiago

December 28th, 2012 by retail design blog

The design for the retail space Index, a brand from Ripley, commenced with the requirements of containment and neutrality, with many display areas for the collection. In order to contain the variety and quantity, the general strategy contends working with modular plates, which are located in the back, supporting and organizing the display. This system also allows its distribution in different areas.

Through the understanding of the target group (young people), concepts of “street” and “night” are manifested on a dark palette, composed of basic materials which at the same time contribute as neutral supports.

Designed by DAW

http://daw.cl

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