To launch the new adizero F50 boot we created 120 limited edition VIP presentation cases, sent to celebrities, select press and influential bloggers. The process of opening the box is designed to be as tactile and engaging as possible to enhance the enjoyment of slowly discovering its contents.
A single personalised boot is displayed jewel-like, held invisibly by hidden magnets. The glow edge perspex lid slides off to reveal a high gloss foiled inner box. Below the customised F50 football shirt, the miCoach components are presented in a cut foam recess. And below that a secret compartment contains the matching personalised boot.
Designed by Everyone Associates