adidas adizero F50 packaging by Everyone Associates

January 3rd, 2013 by retail design blog

To launch the new adizero F50 boot we created 120 limited edition VIP presentation cases, sent to celebrities, select press and influential bloggers. The process of opening the box is designed to be as tactile and engaging as possible to enhance the enjoyment of slowly discovering its contents.

A single personalised boot is displayed jewel-like, held invisibly by hidden magnets. The glow edge perspex lid slides off to reveal a high gloss foiled inner box. Below the customised F50 football shirt, the miCoach components are presented in a cut foam recess. And below that a secret compartment contains the matching personalised boot.

Designed by Everyone Associates





















http://www.everyoneassociates.com

No7 re-designed by Two Create
Pewter replaced the current gold on pack and a subtle range of colours was i...
K’Do Ding / Press ‘n Thing foldable carton by COEN!
Fold one of these items, fasten it with the press buttons and discover the n...
Doméstico branding by Manifiesto Futura
A modern mexican saloon. Without mexican hats, moustaches or mariachis. The ...
AYCA branding by WHA-T
Inspired by minimalism and pattern configuration, this sophisticate design c...

Leave a Reply

Your email address will not be published. Required fields are marked *