adidas adizero F50 packaging by Everyone Associates

January 3rd, 2013 by retail design blog

To launch the new adizero F50 boot we created 120 limited edition VIP presentation cases, sent to celebrities, select press and influential bloggers. The process of opening the box is designed to be as tactile and engaging as possible to enhance the enjoyment of slowly discovering its contents.

A single personalised boot is displayed jewel-like, held invisibly by hidden magnets. The glow edge perspex lid slides off to reveal a high gloss foiled inner box. Below the customised F50 football shirt, the miCoach components are presented in a cut foam recess. And below that a secret compartment contains the matching personalised boot.

Designed by Everyone Associates





















http://www.everyoneassociates.com

Ari Football flagship store by Whitespace, Bangkok
The new 350 sq.m. four storey flagship for Ari Football is the largest multi...
100% Molisano olive oil packaging by Bipiuci
100% Molisano olive oil packaging by Bipiuci
adidas Futurecraft Tailored Fibre by Alexander Taylor Studio
Patterns and paths are designed to lay down material in response to the func...
Design for Wolf Gates Music Album by Ernesta Vala
The concept came from the band insight about the meaning of the gates in the...

Leave a Reply

Your email address will not be published. Required fields are marked *