Tongrentang Health Live Broadcast Base is a 5800 square meter avant-garde project in Beijing. This space seamlessly integrates physical and virtual realms across five stories, featuring an IP scene center, shared offices, product selection, and live broadcast rooms. Under the theme of Oriental Futurism, the design prioritizes simplicity, incorporating exposed roofs and silver scaffolding. Serving as a metaverse pioneer, the base aligns with Tongrentang’s innovative strategy, reshaping scenes, operations, and physical spaces to promote a healthy lifestyle. Designed as a template for 1800 offline stores, it aims for a twofold increase in commercial value and million-viewer live broadcast rooms, supporting Tongrentang’s strategies for super traffic, super IP, and super value in the future of urban well-being.