Mono brand stores have the advantage of being personalized depending on image and product presentation. In this case Parmigiani store has managed to look as elegant and refined as its products. A boutique that gives the impression of ” your personal watch store in your own living room ” with the use of sofas, coffee table, carpet and wood wall coverings together with a warm light reading lamp.
The idea of a cash desk / work desk in the middle of the store , where customers can probably assist in various assembly processes or adjustments to watches, reinforces the idea that you deal with professionals. Discrete displays cases around the shop highlighting the luxury wrist watches.
Photos from http://www.nicholas-adams.co.uk