Kvadrat stand by Raw-Edges Design Studio, Stockholm

February 26th, 2013 by retail design blog

The booth, made out of a selection of twenty different Kvadrat fabrics, is an installation for the Danish textile manufacturer by london-based designers Yael Mer and Shay Alkalay of Raw Edges Studio, presented as part of Stockholm Furniture 2013. The large-scale Dinesen Douglas Fir wood structure is angled in a specific way to display a polychromatic curtain of 1,500 Kvadrat straps.

The framework was specially conceived to allow visitors to engage with the textile samples in a more interactive way, offering them a closer look at the selection. The concept was fabricated to recreate the scene of a picnic in an enchanted forest atmosphere, the careful layering of the bands informed by weeping willow trees, forming an intimate, sanctuary-like space within the expansive exhibition hall.


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One thought on “Kvadrat stand by Raw-Edges Design Studio, Stockholm

  1. alia says:

    such an awesome design. thumbs up

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