Adidas SLVR store, New York

February 28th, 2013 by retail design blog

The Adidas SLVR store has been a Wooster Street fixture since 2009, but it’s recently been renovated from head-to-toe to reflect the new direction of the brand, helmed by Creative Director Dirk Schönberger. The store’s new look includes grey walls with rubber matting, seats covered in sporty mesh fabric, and silver oak floors. WWD adds that the Soho store is the first to unveil the new concept, and that the Miami store, as well as locations in Europe, Berlin, Paris, and Asia, will be modeled after the prototype.

http://ny.racked.com/archives/2013/02/12/adidas_slvr_gets_a_makeover.php

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