Elevating the presentation of the brand, MNA (Michael Neumann Architecture) updated the store design concept for Lucky Brand. The palette is lighter and cleaner, through the introduction of white finishes including marble, powder coated fixtures and a painted board ceiling. Accents of seafoam green and sage, connects the store with the brand’s Californian roots. Denim, for the first time, is grouped as a central focus, with fitting rooms as well as dedicated areas for accessories and shoes adjacent to the denim core.

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