China’s luxury market is no longer as flourishing as it used to be, and many a high-end brand is closing down stores to avoid overexposure or changing marketing strategies to sustainably consolidate their business. Although this largely is the case for luxury brands with a mainstream stature and image, there’s still room for growth for fashion houses that serve a more forward, niche demographic. In the latter category falls Issey Miyake, a renowned Japanese brand which has not only had a presence in Shanghai and Beijing, the country’s most prominent retail arenas, but also in a handful of second-tier cities. As of late, Issey Miyake also manages a standalone store in Chengdu, China’s tech and innovation capital, and as such a city with a fast-growing demographic of affluent shoppers.
The boutique has opened at Sino-ocean Taikoo Li, an expansive open air shopping complex centered around the historic Daci temple in the heart of town, and a nucleus of prestigious luxury brands. Occupying two lofty floors of a modern structure, the retail space has been designed by the brand’s in-house design team, and features a pristine white interior, furnished with boxy, modular displays and sleek metal clothing racks in a similar hue. The new Issey Miyake store carries women’s items from the Issey Miyake main collection, in addition to the pleats please Issey Miyake, Bao Bao Issey Miyake and Issey Miyake Me Lines.