Yield Picnic Bag by Yield Design

March 12th, 2013 by retail design blog

Upon launching the Yield Picnic Bag which unzips from bag to picnic blanket, we designed a collection of aspirational branding elements alongside it, dreaming of the ‘beautiful days [that] lie ahead’. We all too often encounter the common scenario of bags sloppily piled upon one another in a retail setting, so we gave our bags a home.

We fell in love with the cylindrical shape as it hints towards the packaging in a grocer’s market — an appropriate reference towards the picnic setting. Incorporating a functionality post-purchase was also important to us, so the proportions were designed to allow the package to later double as a wine case once the bag is in use.

Designed by Yield Design

http://www.packagingoftheworld.com/2013/03/yield-picnic-bag.html

Chocolates With Attitude branding by Bessermachen DesignStudio
Chocolates With Attitude branding by Bessermachen DesignStudio
Pepe Jeans windows 2013, Budapest
Pepe Jeans windows 2013, Budapest
Hugo Boss Windows 2015 Spring, Paris – France
Hugo Boss Windows 2015 Spring, Paris – France
Svartsjö packaging by Josefine Johansson & Kinna Andersson & Viktor Ande...
We invented what we call a "secuesleeve"(secure & sleeve), to ...

One thought on “Yield Picnic Bag by Yield Design

  1. Frank says:

    Nice clean series. Good job.

Leave a Reply

Your email address will not be published. Required fields are marked *