Yield Picnic Bag by Yield Design

March 12th, 2013 by retail design blog

Upon launching the Yield Picnic Bag which unzips from bag to picnic blanket, we designed a collection of aspirational branding elements alongside it, dreaming of the ‘beautiful days [that] lie ahead’. We all too often encounter the common scenario of bags sloppily piled upon one another in a retail setting, so we gave our bags a home.

We fell in love with the cylindrical shape as it hints towards the packaging in a grocer’s market — an appropriate reference towards the picnic setting. Incorporating a functionality post-purchase was also important to us, so the proportions were designed to allow the package to later double as a wine case once the bag is in use.

Designed by Yield Design















http://www.packagingoftheworld.com/2013/03/yield-picnic-bag.html

Atelier Ladurance by Boy Bastiaens
Creative direction and a wide range of designs for Atelier LaDurance the sma...
Sparkling christmas mailing by Anja Leidel
Package and greeting cards for christmas mailing of IT companies Sirvaluse a...
Cycle Project Store branding by Darren T
Cycle Project Store was conceived by a group of fixed gear bicycle enthusias...
Monocle Christmas cards by Hey studio
Monocle Christmas cards by Hey studio

One thought on “Yield Picnic Bag by Yield Design

  1. Frank says:

    Nice clean series. Good job.

Leave a Reply

Your email address will not be published. Required fields are marked *