De Rode Winkel store by VEVS Interior Design, Woerden – Netherlands

March 18th, 2013 by retail design blog

For this multi-brand jeans store, we where inspired by French artist Yves Klein. He developed IKB (International Klein Blue), a deep blue color which has a strong visual impact because its heavy reliance on ultramarine! To give the customer a true denim experience we created a 20 meter long cupboard colored in IKB filled with jeans. This large aluminum structure has two library stairs and presentation bars for hanging jeans.

In the middle of the store stands a six meter long wooden Denim Bar. This is the place where the customers can get serviced and inspired by their passionated staff. Behind this wooden counter, a large green showcase displays all sorts of jeans accessories and vintage props. The showcase also functions as storage and coffee counter. Hanging labels help sign the different brands throughout the store.

Designed by VEVS Interior Design
Photography by Mike Bink

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