De Rode Winkel store by VEVS Interior Design, Woerden – Netherlands

March 18th, 2013 by retail design blog

For this multi-brand jeans store, we where inspired by French artist Yves Klein. He developed IKB (International Klein Blue), a deep blue color which has a strong visual impact because its heavy reliance on ultramarine! To give the customer a true denim experience we created a 20 meter long cupboard colored in IKB filled with jeans. This large aluminum structure has two library stairs and presentation bars for hanging jeans.

In the middle of the store stands a six meter long wooden Denim Bar. This is the place where the customers can get serviced and inspired by their passionated staff. Behind this wooden counter, a large green showcase displays all sorts of jeans accessories and vintage props. The showcase also functions as storage and coffee counter. Hanging labels help sign the different brands throughout the store.

Designed by VEVS Interior Design
Photography by Mike Bink














Anna Hu-Haute Joaillerie flagship by FZAD Architecture+Design, New York
Anna Hu-Haute Joaillerie is a 475 sq. ft. hardline specialty store devoted t...
Diesel store, The Hague - Netherlands
The opening of a store in downtown the hague marks the launch of Diesel's ne...
Bulgari stores by Studio Marco Piva
The inspiration stems from the desire to make a great theatrical exhibition,...
MCM - Modern Creation München Flagship Store, Frankfurt - Germany
Brass finish for flagship store MCM in Frankfurt

Leave a Reply