Replay’s store by David Torres, Bogotá – Colombia

April 4th, 2013 by retail design blog

In a market as saturated as the sports in Colombia is necessary to create a store that integrates with current image brands within the same space and cozy, a design that takes the foundation of a franchise system and given a new impetus.

The basic layout of the store are made zoning for a timely boost in the products, children’s furnishings in the proportion of children, soccer area with grass floor type and images that tell the history of soccer and iconic image in neon, the sports with brands sports performance with its presence surrounding urban or casual shoe that takes strength over other types of footwear.

The materials used play a neutral role in the store, the floors assimilate different states inside the tent looking in some cases and other fast moving slower to come to rest on the back of the store, interacting with customers in a direct way to convey a message of their own in different configurations that give a unique meaning to the brand motion replays.

The design of the case recreates an aggressive and controversial for a sporting goods store, has guidelines inside out marking the two environments, the sporty and casual assimilated by a window-type structure with an old house background texture type forge that enhances the main notice playing with the shadows that are created in the figures highlights the facade.

Designed by David Torres

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