Fred Perry parachute windows by StudioXAG

May 20th, 2013 by retail design blog

Inspired by British designer Christopher Raeburn’s military style capsule collection for Fred Perry, StudioXAG hung up billowing parachutes in Fred Perry Laurel Wreath stores using orange paracord to secure them. Some of the parachutes are tied off to rails in store, while others are tied directly onto fans which act as the wind to inflate the parachute around a hero shirt. The parachutes can be seen in Laurel Wreath stores Europe wide.

Famed for his use of re-appropriated military fabrics, Raeburn has utilised surplus camouflage fabric to construct the chest pocket then worked the pattern into an all over garment print. The slim fit shirt features our signature twin tipping in the designer’s signature orange and dual branding embroidery on the chest. Every shirt comes packaged in a branded bag manufactured from original parachute material.








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Hermés windows 2013 Autumn, Munich - Germany
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Nike windows 2014 Summer, Paris - France

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